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THE FINAL COPY OF ILON SPECHT

Runtime 18 mins
Language English
Alberta Premiere

This short film is included in the following package(s): SHORTS: WHAT A GIRL WANTS


THE FINAL COPY OF ILON SPECHT is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

Countries

United States
Festivals
Tribeca Film Festival
Director
Ben Proudfoot
Executive Producer
Brett Henenberg, Daryl Lee, Charlotte Franceries, Julien Calot
Producer
Brendan Gaul, Rachel Greenwald, Kirstin Falk, Ben Proudfoot
Cinematographer
David Feeney-Mosier , Brandon Somerhalder
Editor
Tim Johnson, Mónica Salazar
Music
Katya Richardson
Cast
Ilon Specht , Alison Case