The violent mob that erupted on June 15, 2011, after the Vancouver Canucks Game 7 Stanley Cup loss, grabbed the world’s attention. The images of looting, vandalism, and violence spread across social networks as quickly as the fires burned around the city. In the following days, more than a million photos and a thousand hours of video were sent to the police as evidence, leading to hundreds of charges.

Following up with several individuals whose brief actions got captured online and the repercussions they suffered, both legal and social, directors Kathleen Jayme (THE GRIZZLIE TRUTH, CIFF2022) and Asia Youngman (THIS INK RUNS DEEP, CIFF2022) reveal the perils of a toxic social media mob mentality that has only grown and persisted to this day. A shame-first-ask-questions-later society has real-life consequences in this critical look at technologies that have outpaced our understanding of how best to use them.